The man who put the “PK” into the iconic PK Ripper BMX bike from SE is returning to the fold.
Perry Kramer helped Scot Breithaupt launch SE Racing and kick off the BMX phenomena in the late 1970s with SE Racing’s legendary PK Ripper. Kramer will be the Southern California territory manager for Advanced Sports International brands, which includes SE Bikes.
Kramer said he is excited to be back with SE, which is seeing an explosion in sales with the introduction of the 29-inch Big Ripper and the growth of the BikeLife wheelie movement.
“It’s definitely cool to sell a PK Ripper or a Floval Flyer race bike, as those are what I rode,” Kramer said, adding that SE’s retro and 29-inch bikes are re-connecting riders to their pasts. “The bikes now relate to guys in my — old — age bracket. It really amazes me how many guys still are so connected to the SE brand, and I’m happy to be back and part of it.”
Todd Lyons, SE brand manager and himself a past professional BMX rider, said Kramer’s position will help the brand push deeper into the retro BMX market.
“It’s super rad to have a BMX legend like Perry back on board with SE. Who better to sell a PK Ripper in Southern California than the man himself,” Lyons said. “His addition to the team really falls in line with our push in the market and our relationships with other BMX greats like Stu Thomsen and Mike Buff. It really doesn’t get any better than this.”
Kramer said that one of the most gratifying things for him is that the SE brand means so much to all disciplines of BMX and that it has endured and emerged as an industry leader.
“I see posts all the time of racers on their PK Ripper or Floval Flyer Elite bikes, or from the street-riding guys who trick their SE bikes out,” he said. “BMX covers many styles of riding and SE appeals to most of the riders out there.”
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