NFL star Marshawn Lynch unveils his big BMX bike from SE

Oakland, CA — Expect nothing less than a beast of a bike when NFL champion Marshawn Lynch joins forces with the legendary SE Bikes brand to design an all-new BMX bicycle.

The Beast Mode Ripper is built upon powerfully large 27.5-inch x 3-inch Beast Mode Vee tires, with an alloy frame that takes design cues from SE’s legendary PK Ripper with floval tubing and a looptail rear end.

Long before Lynch became a football star he loved riding BMX bikes around his hometown of Oakland, California. During his short retirement from the NFL, Lynch rekindled his passion for BMX, and was attracted to SE Bikes due to the brand’s uniquely large BMX bikes with 26-inch and 29-inch wheels. “As a little ass kid, I always put together bikes, while I was doing it, all I could think of is… I wanted to have my own bike and NOW I GOT MY OWN BIKE,” said Lynch.

Once Todd Lyons, brand manager of SE Bikes, caught wind of Lynch riding around Oakland on an SE, he reached out to see if the NFL star, famed for his punishing running style, was interested in a collaboration project. After the two put their heads together they decided to create the world’s first BMX bike built around 27.5-inch wheels: The Beast Mode Ripper.

For his part, Lyons said he knew any collaboration with Lynch had to be big and bold. Along with the wheel sizing and iconic frame design, the Beast Mode Ripper features classic gold-on-black details and the famous “BEAST MODE” tagline emblazoned on the frame and sidewalls of the plus-sized tires.

“When I first started talking with Marshawn about designing a bike, I knew we had to make it like no other bike on the market,” Lyons said. “We started from scratch with the design and came up with the world’s first BMX bike built with 27.5-inch wheels. And it rides amazing.”

The Beast Mode Ripper was recently unveiled by Lynch at the #oaklandrideout, where hundreds of riders — young and old — joined the hometown host to wheelie around Oakland. Needless to say, everyone was blown away by Lynch’s BMX, the Beast Mode Ripper.

The Beast Mode Ripper and SE Racing apparel collaboration will be available in July at SE Bikes retailers worldwide, BeastmodeOnline.com, and the Beast Mode stores in Oakland and Seattle.

About SE Bikes
SE Bikes was founded in 1977 by the Godfather of BMX, Scot Breithaupt. The brand was originally known as SE Racing during BMX’s first boom in the late 1970s and early ‘80s. The brand’s iconic PK Ripper bike was introduced in 1979 and remains the longest continuing production BMX bike in the world. Today, SE Bikes offers a full range of style- and performance-driven BMX and urban bikes in a wide range of wheel sizes for riders of all levels. To learn more about SE Bikes visit: www.sebikes.com.

About Beast Mode®
The Beast Mode assortment offers a full range of lifestyle and graphic-inspired apparel including tops, bottoms, hats, socks, underwear, and most recently Chocolate Bars. Beast Mode’s first flagship store, located at 811 Broadway, Oakland CA, opened in February of 2015, and has already become a “must visit” destination for locals and visitors alike. Beast Mode’s most recent flagship store is located in Seattle, WA, at 558 1st Avenue South. To learn more about BEAST MODE, visit: www.beastmodeonline.com.