Monster Products joins BSX2014

Bicycle Supercross (BSX), the world’s largest annual one-on-one BMX race, is delighted to announce that leading audio lifestyle brand Monster Products has signed on as the title partner for BSX 2014.

Announcing the partnership, event founder, Shane Jenkins said he was delighted that Monster Products – managed and distributed throughout Australia by Convoy International – had agreed to team up with BSX to help raise funds for Melbourne’s Royal Children’s Hospital Foundation.

“When I look back over the short history of the event I feel very proud that we have been able to work with so many amazing people to raise money for the Royal Children’s Hospital Foundation. Not only have we previously worked with Australian cycling icons such as Tour de France winner, Cadel Evans and Australian Women’s Athlete of the Year, Caroline Buchanan, we have also partnered up with a number of industry leaders. I’m very excited that we will be working with Monster Products for 2014.”

Held in January each year, BSX is many things, but most importantly, it is a festival/celebration of BMX and BMX racing culture. Top professional and amateur athletes from across the country and around the world gather around a specially designed track for a massive BBQ in the name of fun. All funds raised through auctions and raffles are donated to Melbourne’s Royal Children’s Hospital Foundation to purchase much-needed medical equipment.

Mr. Jenkins added, “With Monster Products on board, we have created a new trophy, the ‘Monster Products Hot Lap Award’. There will be two awards; one for the Men’s and one for the Women’s time trial classes. While the time trial has always been a highlight of the event, it’s now set to become a real feature.”

As part of their involvement, Monster Products and Convoy International will be donating thousands of dollars’ worth of headphones to be auctioned off on the day.

Sohan Karunaratne, Head of Marketing at Convoy International – the premier importer, distributor and marketer of various audio lifestyle brands including Monster Products – said, “We’re excited to be working with BSX on their charity event in January as it’s for a fantastic cause. Monster is dedicated to creating products that deliver incredible sounding audio, whether you listen to relax or get ready for a race, so we’re looking forward to recognising top competitors in this event with the new Monster Products Hot Lap Award.”

Mr Jenkins went on to say, “With over $32,000 raised to date, BSX has been able to make a significant contribution to a wonderful foundation. By having Monster Products on board for this year’s event, we are aiming to set the bar even higher”.

About Monster Products

Monster was founded more than 30 years ago by Head Monster Noel Lee, a recipient of the prestigious Plus X Award®: Lifetime Achievement Award, as a company dedicated to creating products that enhance the sound quality of music. The company engineered the sound of the acclaimed Beats by Dr. Dre® headphones, and has become the world’s leading manufacturer of high-performance, sonically superior headphones, all of which feature the company’s Pure Monster Sound™. Monster is also the world’s leading manufacturer of advanced connectivity solutions for high- performance home entertainment, audio, home cinema, computer and gaming, as well as a leading innovator in the field of mobile accessories and professional audio. The company also provides high-performance AC power line conditioning and protection products for audio/video systems, as well as energy-saving power products. Monster continues to lead in innovation with over 300 U.S. and international patents and dozens pending, offering more than 4,000 products in over 134 countries worldwide.

Explore the world of Monster at To become a fan of Monster® products, please follow us on Facebook ( or Twitter (

About Convoy International

Convoy ( is a leading importer, distributor and marketer of a wide range of high-fidelity loudspeakers, headphones, docks and speakers for personal audio devices and computers, advanced audio components for use in home and car installations, surge and power conditioning units, audio-video digital accessories and cables. Convoy’s Brand portfolio includes Aerial7, Bowers & Wilkins, Classé, harman/kardon, JBL, Monster and SOL REPUBLIC.

Event Details

When: Monday, 13 January 2014. 11am – 5pm
Where: 55 Watsons Rd, Pheasant Creek, Victoria.


The Monster Products BSX is presented by BSX Inc/ & proudly supported by

Platinum Partner
Convoy International / Monster Products (

Gold Partners
Dirt Designs (
Alienation BMX (
A-Team Disto (

Silver Partners
Supercross BMX (
VEE Rubber (

Bronze Partner
The Anderson Family/Monza Imports
Detailed Bike Co. (
CV Painting

About BSX

BSX (Bicycle Supercross) is one-on-one sprint trails style BMX racing on a backyard track built specifically to test a rider’s skills. The short straights, lofty jumps and tight corners are intense under race conditions, offering a fun and entertaining event for competitors and spectators alike. The event provides a unique experience for the local Victorian riders, as well as the interstate and international visitors during an off day of the annual BMX Victoria Track Attack series.

The primary goal BSX is to raise money for the Royal Children’s Hospital Foundation but there’s so much more to the event. It creates an atmosphere that words just can’t describe. Since the very first event in 2006, BSX has raised over $32,000 helping to providing the hospital with much-needed equipment.

About the Royal Children’s Hospital

The Royal Children’s Hospital is the major specialist paediatric hospital in Victoria and provides a full range of clinical services and health promotion and prevention programs for infants through to adolescents. Each year the Royal Children’s Hospital treats tens of thousands of children through our Emergency Department, inpatient admissions and outpatient visits. The Royal Children’s Hospital Foundation plays a vital role in providing additional funding to support important research projects and purchase state of the art medical equipment to ensure that every child receives the very best treatment now and into the future.

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