We all remember the THE products, it’s pretty hard to miss the helmets and bike stands they have been so popular they’ve become part of everyday BMX.

Well THE are making a new push with a new website that includes a whole lot of new products, including redeveloped helmets, kneeguards, jerseys, gloves, and shorts and quite a bit more. Don’t take our word for it head on over and check it out for yourselves.

www.the-industries.com