A New Chapter For bmxultra.com

When I first started bmxultra.com, in late 1996, I honestly had no idea it would still be here nearly 30 years later.

Back then, BMX websites barely existed, there was just NJBMX out of New Jersey and bmxmania out of Indiana was starting to emerge. Social media wasn’t a thing. If you wanted to know what was happening in BMX racing — results, riders, news, or industry updates it was hard to find. bmxultra.com began simply as a way to share information, connect riders, and give BMX racing a place online where its stories could live.

What followed was something I never could have planned.

Over the years, bmxultra has travelled the world through its coverage. We’ve seen generations of riders come through the sport, watched kids grow into champions, and documented countless moments that shaped BMX racing history. The site has always been built on passion — not trends, not algorithms — just genuine passion for BMX.

But here’s the thing.

BMX isn’t only about racing.

Anyone who rides knows that BMX doesn’t stop when the last gate is dropped for the day. It’s the bikes we obsess over, the parts we save for, the road trips, the friendships, the track or trails sessions, the stories behind the riders, and the culture that exists every day between race weekends.

Over time, it has became clear that bmxultra.com needs to evolve to reflect BMX as it truly is, BMX in it’s entirety.

So, just six months short of three decades as a pure BMX racing website, bmxultra.com is expanding into something bigger — a BMX lifestyle platform.

This isn’t a rebrand or a departure from our roots. Racing will always be a massive part of bmxultra.com’s DNA. It’s where we came from and it remains incredibly important to us.

What’s changing is the scope of the story we’re telling.

You’ll start seeing an expanded range of product features and reviews. More interviews — not just with elite racers, but with the people behind the scenes who make BMX what it is. You’ll see extended coverage of the bikes, the culture, the industry, and the everyday experiences that keep all of us connected to BMX long after we leave the start hill. Think big BMX bikes, that’s right, the 26″+ crowd, think freestyle, we’re not planning to take over the BMX world, far from it, but we are planning to provide a lot more content that interests us and we’re sure it will many of you too.

Because BMX today isn’t defined by one discipline.

Racers ride trails. Freestyle riders race. Kids discover BMX through YouTube, local pump tracks, or their first trip to the BMX shop. The lines between racing, freestyle, big BMX, lifestyle, and culture have blurred — and honestly, that’s what makes BMX stronger than ever.

This evolution is really about one thing: telling the full BMX story.

I want bmxultra.com to continue being a place where riders feel represented — whether you’re chasing national titles, building your dream bike, supporting your local scene, riding the streets with your friends, hitting the local dirt jumps or simply riding because BMX makes you happy, healthy, refreshed.

The bmxultra.com goal hasn’t changed since day one. Support BMX. Celebrate BMX. Share BMX.

Thank you to everyone who has been part of the journey so far — readers, riders, brands, contributors, and friends who have supported bmxultra.com over the years. The fact that we’re still here after nearly 30 years is because of you.

The next chapter starts now.

And honestly, I’m more excited about bmxultra.com’s future than ever.

Shane Jenkins
— Founder, bmxultra.com